pathological-techno-fetishist-with-social-deficit the end of linear story telling

More Research in Progress

reading and thoughts – nearing end of The Art of Immersion by Frank Rose

Otaku - geek, nerd, obsessive

Akihabara - high rise electronics district, Central Tokyo

Manga - Anime

Gibson character in Idoru describing her brother - "pathological-techno-fetishist-with-social-deficit"

end of linear story telling

Lost (TV series) internet - clues finding then assembling lost snippets of video that gives deeper clues to series meaning - audience interaction - immersion

Carl's Jr - introducing new burger - IPG Media Lab - "as far as young hungry guys are concerned (18-34) there is no difference between Youtube and TV" (same for other demographics)

Paid 9 top Youtube producers/characters/personalities $5,000 each to create and put up video answering question: How would you eat the new ___ burger?

These personalities and their followers then tweeted (not planned by Carls Jr) and otherwise Social Media'ed to each other about this

3 million views first week then grew - at one point had 8 of top 20 Youtube videos

Current - Chaos Scenario - cable > broadcast    video games>TV   iPods>radio

atomized markets (choices) Fragmentation of audience

People don't like ads - traditional advertising industry unsupportable - Moving away from "media" in general - from TV in particular

Entertain - involve - immerse

Now see consumer created ads - contests - involvement - wiki's - story not completely controlled by advertiser in traditional sense - Chevy Tahoe ads - some derogatory/profane/accusatory - OK, ways of involving

Internet interactive - not possible in traditional media

Make use of this