The NYTimes reports that Atlantic Records is the first major label where
digital sales are greater than physical CD sales.
Atlantic Records president, Julie
Greenwald talks about Pre-Internet days( see Collapse of Debt.com) when they spent money so
freely - “In the pre-Internet days, said Ms. Greenwald, “we were
so flush, we did everything in the name of promotion.”
The article reports that Atlantic has
the highest market share and is the first to hit over 50% of its
sales as digital downloads.
Everyone still asks the question about
the loss of sales because the decline in CD sales is larger than the
increase in digital downloads. This question is being answered but
not by traditional statistics. At some point someone is going to add up
all the Independent music that is being sold as digital downloads but
not reported to any central compiler.
At this time, the music
industry, the new music industry, that is, the post - Internet music
industry could already be larger than anyone suspects or wants to
say.
No one is counting all those artists who have learned that they can incredibly improve their incomes and life styles by selling a few thousand digital downloads and retaining most of the money rather than letting the Big label keep most of it.
You can read the entire NYTimes article
here.
You can read about how and why the Internet has changed the Music Industry so profoundly at Collapse of Debt.com . The Internet has changed Everything, Have you noticed?
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